Blogging can be a real asset to school leaders. I can see building support for projects and plans, being proactive with the media through blogs, and letting people see a more personal side than would commonly be seen on a district web site. By posting about the district's successes and giving insight and reasonings to future plans the blogger can take the edge off of some criticism that invariably comes with the position.
One would certainly need to be very careful to monitor their blogging so that they would not inadvertantly post something that would create controversy or cause division. There is always the chance that someone reading the blog could misinterpret an attempt at humor or satire and create problems for the leader and the district.
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